Nupur Saigal 
We see the meme world evolving constantly. We have noticed that things that might have seemed normal back in the day are now getting recognized as popular meme templates. Take the meme template from GTA San Andreas itself! When the game starts, we see CJ saying – ‘Ah shit, here we go again.’ He says this when he returns to his old neighborhood and is in trouble with his old gang. This statement is now more like an emotion amongst the public because every moment is an Ah shit, here we go again moment with us.
For those who don’t know where this iconic meme came from, it all started with a video game! The game’s name is Grand Theft Auto: San Andreas. It is a game with a little bit of violence and a lot of adventure as there are many missions to solve! This game released way back in 2004 and follows the story line of Carl Johnson, A.K.A. – CJ.
Here’s the popular meme template:
A whole new life immersed to this clip in the form of a meme that whenever something goes downhill in life, besides swear words, you can hear this meme in your head now. Every human being in this world can relate to this meme to a deep connection. Everyone has faced certain circumstances where we thought we were stuck in a loop. The ‘Ah shit, here we go again’ meme fits perfectly in our imperfect lives.
Besides memes, this clip is now a marketing scheme as well! The origin of this clip being used as a meme was started by a YouTube user in between their gaming stream. It gained so much attention and views within just 5 years! Many brands are now using this meme as a marketing scheme to let customers know something big is coming soon!
To conclude, ‘Ah shit, here we go again’ meme template is an amazing depiction of how a small pop culture moment can take a life of its own and them become a well known cultural phenomena. This meme template will definitely become a legendary meme template for years to come!
Ah Shit, Here We Go Again: A throwback to the funny memes on twitter from GTA San Andreas:
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